Broken Frameworks by Warby Parker

Glasses are for everyone - regardless of gender identity. Itโ€™s time we look beyond the binary and rid our products of unnecessary gender assignments.

Copywriter

Nick Gonzales



OOH






Direct Mail

Placed in every Home Try-on Box along with an extra pair of broken Warby frames, this mailer will alert viewers of the issue at hand. 







Brick & Mortar Updates

All Warby Parker restrooms will be updated to be gender-inclusive.







Website Restructuring

Removing the gendered filters currently on the website and replacing them with attributes that are more central to oneโ€™s personality, facial features, and aesthetic preferences.








Frame Renaming

Warbyโ€™s most popular frames will be renamed to be reflective of those who have fought to move the conversation forward.