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Uber Black

Elevating the Airport Experience

At my internship at MediaCom, I got the opportunity to rethink the airport pick-up experience from the eyes of the upgraded traveler. With our client Uber, the creative team set out to integrate Uber Black, a premium ride-share option within Uber, as a natural extension of the elevated flight experience.

THE TEAM: MediaCom Beyond Advertising Team
THE FOCUS: Encourage upgraded flyers to consider Uber Black as the premium ride-share experience they deserve.
MY ROLE: Creative Strategy