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Leaf is a digital browser extension that helps you make informed shopping decisions rooted in sustainability.







COLOR CHANGING SUSTAINABILITY RANKING SYSTEM
As the user browses their favorite clothing store, Leaf uses its color-changing sustainability ranking system in order to inform the user of that specific store’s sustainability based on a number of factors such as that brand’s labor practices, production processes, and general ethics. This feature also ranks brands as a whole, and certain collections and lines within the same brand as well.

COST PER WASH
When the user clicks on the browser extension, not only will sustainable alternatives be shown, but Leaf will also compare the cost-per-wash of each item to show users what they’re really getting for their money. Knowing that our users’ main concern is affordability, this cost-per-wash option will demonstrate the cost efficiency of sustainable clothing over time. This information will not only be sourced from company quality reports, but also crowd-sourced via customer reviews.

SPONSORSHIPS
Leaf’s revenue model is based on sponsorships with sustainable brands, manifesting in limited ad space within the extension. In this mutually beneficial relationship, sustainable brands get the exposure they need, and users are informed of sustainable alternatives they might have not known of before.

MACHINE LEARNING
After repeat usage, Leaf uses machine learning in order to show more relevant alternatives based on user’s preferred styles, price points, and sizings. 



But sustainability must extend beyond a button on a browser.

 


THE SEED: CHROME PLUGIN 
Where it all starts. By starting out as a browser plugin, Leaf acts as a non-intrusive way to get users thinking about sustainable fashion in their everyday lives.

THE ROOTS: APP
Expansion into an app is essential in taking the message of sustainable fashione everywhere we go. Within the app, users can easily figure out sustainability rankings of stores near their real time location. In addition, features such as the Dream Closet and Dealbreakers allow users to customize a more personalize sustainable shopping experience.  

THE STEM: COMMUNITY
Jumping off of the app, Leaf will cultivate a community of trendy, fashionable individuals who share the same mindset of slowly, but surely decreasing their carbon footprint.

THE BLOSSOM: INDUSTRY EXPANSION

The sky is the limit for sustainable. After initial focus on the fast fashion industry, Leaf will expand to other industries of concern, such as furniture and home goods. 


Thank you for reading.